Big Idea Wraps of Pembroke Pines spent five days working on one of its largest projects ever a bright purple vinyl wrap that will sheathe an entire private airplane.
The twin-engine Aero Commander is the newest addition to the promotional fleet of MTBC, a revenue cycle management and healthcare IT company based in Somerset, N.J. MTBCs Medical Billing and Free EMR taglines dominate the fuselage of its new plane, which will be used to visit existing and prospective clients.
MTBC already utilizes ambulances and cars that are wrapped in the companys trademark purple and emblazoned with MTBCs remarkable array of services for healthcare practices of all sizes. One ambulance is equipped with flat-screen televisions and PCs connected to the Internet to demonstrate MTBCs web-based practice management system and free electronic medical record (EMR) software.
Due to their eye-catching uniqueness, the vehicles have generated substantial interest from physicians while on the road, and the ambulance has been featured in news. Based on this success, wrapping an airplane was a logical new height in MTBCs creative marketing.
In September, MTBC introduced upgrades that benefit patients, physicians and insurers alike. New features include web sites for patient self-scheduling, automated appointment reminders by phone, integration with a touch-screen kiosk for patient check-in, and real-time claims adjudication (RTA) with several major insurers.
With more physician offices and hospitals around the country opting to take advantage of MTBCs groundbreaking medical billing and IT platform, the company looked for a bold statement of its vision to meet with healthcare practices in Los Angeles one day and Miami the next, as well as visit or fly in prospective acquisition targets such as other billing companies.
There is a real sense of urgency in the calls and e-mails we receive every day, because this is a critical moment for the healthcare industry, said David Rosenblum, president of MTBC. Physicians and administrators are confronted with significant economic, legislative and IT issues that will determine if their practices can survive or thrive. They want to evaluate our expertise and services immediatelyand with our airplane we can present MTBC promptly in person.
Andy Kotzian of Big Idea Wraps called the airplane wrapping for MTBC the cream of the crop.
The Aero Commander comfortably seats seven people and has a range of over 1600 miles, making day trips throughout the northeast and mid-Atlantic convenient. With clients active in 38 states, MTBC will make farther trips frequently as well.
